The EVCA have today announced their new "Why choose Venture Capital for your business?" campaign, a mission which aims to provide insights into the benefits of using venture capital to grow businesses in Europe.
The campaign by the European Private Equity and Venture Capital Association will target entrepreneurs and business owners in an effort to raise awareness and understanding of the value of venture capital funding and aims to connect them with appropriate venture capital firms made up of the EVCA's members. The digital campaign is being launched in coordination with content strategy and production agency blueprint.tv. The campaign centres around an animated film supported by an EVCA LinkedIn Page and an EVCA Twitter Page campaign.
Interested parties can learn more about “Why choose Venture Capital for your business?” by visiting the EVCA website. There you will find the film, additional information on VC and an interactive investor section which will help support the campaign.
Mungo Park, Managing Director of blueprint.tv, said: “We were delighted to work with the EVCA again on their latest animated video. The campaign's aims were to raise awareness and understanding for potential business owners and entrepreneurs on how VC could benefit their companies so we needed to focus on an engaging way to deliver these messages. We used the metaphor of a car being improved by a team of experts to enable it to go faster and compete more effectively. We are also deploying a seeding strategy to target business owners and entrepreneurs through LinkedIn which launches today."