The value of ethical corporate behaviour

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Companies with strong environmental, social and corporate governance principles deliver a longer term sustainable shareholder value.

Our client, Principles for Responsible Investment, has produced a number of studies to confirm this.

The United Nations-supported company is an international network of investors working together to put the six Principles for Responsible Investment into practice.

Different acronyms and expressions (like CSR, SRI, impact investing and sustainability) have evolved to reflect how companies incorporate ethics into their operations, thoughts and behaviour. When deployed correctly, they provide meaningful value for all stakeholders.

Younger generations are more ethically conscious and aware. Social media means they are sticking to their principles, values and identity as well as promoting them. Communications are happening quicker, have a greater reach and a bigger impact.



Topics: Content Marketing, Digital Strategy

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