There’s no right or wrong, but telesales is not working for Mungo Park and his business. He explains why pounding the phones is not the best use of time.
A few years ago we had four full-time sales staff. They would be daily bashing the phones to secure appointments with key decision-makers who would buy our services – video production and content strategy. But last year we finally decided to proverbially hang up on this telesales marketing channel. We were just not getting the same return on investment that we used to.