Managing client expectations: My experience of coming unstuck

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It’s a total cliche, but the three most important things you need to remember when managing client expectations are communication, communication and communication.

Making assumptions can risk ruining the trust you have built up with a customer over months or even years. We all do it – we think we’ve heard something or we misremember a conversation. We zone in on one particular sentence in an email and gloss over the rest.



Topics: Content Marketing, Digital Strategy

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