The techniques of digital marketing can be effectively adapted into corporate communications
You might be surprised how easily the techniques of digital marketing – from custom audiences to long tail keywords – can be effectively adapted into corporate communications. The first step is to familiarise yourself with the jargon: let this overview be your guide.
There are a variety of digital marketing technologies and techniques that are easily adapted to suit communications which can be very effective tools when implemented correctly. For instance, the engagement techniques used by retail brands to find and target new customers can also be deployed to build new corporate connections. Just because there is no shopping trolley to check out with, it does not mean these newly converted connections are not meaningful.