By this point, your treatment should be a result of a solid brief and the concept you have developed. You may need to write a treatment for a couple of ideas in order to make a final decision.
Your treatment should cover all aspects of how the video will come together. If your piece is a talking heads masterpiece, you will only
need a limited treatment and just focus on the structure of what is being said.
A fuller treatment will normally cover the basic functions of the project and may include:
Original Draft, Writer’s and Director's Treatment
This covers what will happen in the video, including its structure and how it will be broken down into scenes.
Rationale - Reasons behind your ideas and how they relate to your objectives.
Client / Production Budgeting - Make sure this is clearly presented, especially if it differs from the original estimates.
Concept and Treatment Approval - Ensure these are both signed off at this stage.
This blog is Chapter 4 of A Guide to Video Production for Business. The rest of the guide can be found below:
Chapter 1: Why Should you Produce a Video for Your Business?
Chapter 2: Creating a Brief for a Video Production
Chapter 3: Developing a Concept for Your Video Production
Chapter 4: Creating a Video Production Treatment
Chapter 5: The Video Pre-production Process
Chapter 6: The Video Production Process
Chapter 7: The Video Post-production Process
Chapter 8: How to Market your Video Production
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