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Automation: Is Marketing Now More Science than Art?

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DMM0

Marketing has always been about creative campaigns but now more than ever both data and technology are in the driving seat.

There is a real demand to monitor, measure and evaluate concrete data. It demonstrates how well the creative is resonating with audiences, and success is defined by what the data says. But still it’s the creative which ensures people sit up and absorb the marketing message.

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Topics: Content Marketing, Digital Strategy

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