Art versus science – is modern marketing losing its creative soul to automation?

Posted by on


BMM0Marketing has always been about creative campaigns. However, the demand to monitor, measure and evaluate concrete data has intensified. Results are more easily quantified, thanks to advances in technology and the ascendance of social media. In turn, the return on investment can be calculated and assessed more accurately.



Topics: Content Marketing, Digital Strategy

Sign up to the bulletin

Most popular articles